England and Surrey County cricketer Jade Dernbach has become the first UK sports star to lend his support to PETA's anti-fur campaign, featuring in an ad showing off his tattooed arms and torso with the caption 'Ink, Not Mink'.

The ad goes on to read 'Fur only looks good on its original owner. Be comfortable in your own skin'. Dernbach commented 'Tattoos are part of modern-day society, and I think the best way to drive awareness is to tap in to what people know and see. Some people are naive to the use of animal fur so it's important to raise awareness'.